Ecommerce businesses take time, patience and lots of effort. More importantly, staying relevant and paying attention to trends keeps the business afloat. In today’s fast-growing and constantly evolving economy it’s best to stay up to date, especially for e-commerce businesses. Customers demands increase at an exponentially high rate and evolve every fortnight.
With hundreds and thousands of e-commerce businesses live, staying up the ladder and making the mark is not only challenging but can be tricky as well. That’s why Search Engine Optimization is more important than ever. SEO is a popular digital marketing technique that helps websites generate more traffic. SEO involves the process of increasing a website’s visibility to users of different search engines, like Google, Yahoo, and Bing. Still not sure why it’s important?
Why is SEO important for E-commerce?
1Online presence and visibility: The first thing that SEO brings along for businesses is online presence and visibility. It plays a key role in ranking high on search engines. With the right tools and techniques, your content, products/services all become more accessible and visible. Most brands rely on word-of-mouth technique as one of the ways but for e-commerce, it doesn’t work as well. Since most people searching for your products and services are online, SEO is important more than ever.
2Long term results and cost-effective: Most digital Marketing techniques aim at immediate results but applying SEO strategies effectively will ensure positive long term results. SEO is free of charge, which makes it the best digital marketing strategy. Storage units and warehouses are costly, thus offering your products/services online cuts cost and lets your customers browse through options. It helps cut hidden costs, added charges and makes budget adjustments.
3Social media presence and competitive edge: SEO not only brings website traffic to your business but also directs business to your social media accounts. Both go hand-in-hand. Linking social media accounts to your business websites, makes customers follow your account before they make a purchase on the website aka Visibility.
4Improving user experience: An effective user experience drives conversions. It helps understand your customers and thus optimize your site’s usability and improve ranking. A keyword is the hero of SEO, it helps your website rank higher when a shopper is searching for relevant items online. Sites that fill that desire quickly are more likely to make the sale. That same data helps understand how shoppers think or speak about their desires. Using their keywords on your site can improve the experience.
5Effective SEO techniques build trust: Using SEO techniques effectively builds the trust of your consumers. Ranking higher makes it easier to generate sales and increase organic traffic. When you rank higher on search engines, it builds credibility and ultimately the trust of your customers.
Implementing effective SEO techniques may be a little tricky at first for new businesses but it’s definitely worth applying. Brands and business should never underestimate the huge plus SEO strategizing can get. It has tremendous potential and opportunity to scale up any business.
If you’re looking to scale up your businesses visibility, reach out to us at and we’ll assist you in developing a strong plan to make your brand/business stand out.